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Genesis Motors
Genesis Motors is the luxury vehicle division of the South Korean automobile manufacturer Hyundai. Initially envisioned along with the plan for Hyundai's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on November 4, 2015. Chris Hosford, Hyundai's US spokesperson, cited three main reasons for making Genesis a stand-alone brand: A successful seven-year occupation in the luxury car market; the Genesis sedan ranking in the top three sellers in its segment; and customer demand for the Genesis brand. Hyundai wants to target "fat profit margins from high-end motorists to help it reverse out of a protracted earnings slide."〔
Luc Donckerwolke, former design director of Volkswagen Group's Bentley, Lamborghini and Audi,〔http://www.turbo.fr/actualite-automobile/436908-design-luc-donckerwolke-patron-style-groupe-volkswagen/〕 was appointed to lead the Genesis luxury brand from 2016〔http://www.techtimes.com/articles/103549/20151105/hyundai-turning-genesis-luxury-brand.htm〕 and will work together with Hyundai-Kia's chief designer Peter Schreyer.
== History ==
Hyundai introduced "Concept Genesis" in March 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan". The idea for the Genesis was conceived in 2003. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. Hyundai introduced Hyundai Genesis (later rebranded as G80) in 2008 at the North American International Auto Show
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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